Marketing for a Cause: MUSC’s Sue Lindstrom Is Helping Children Live Better Lives
Sue Lindstrom, director of marketing and communications for Children and Women Services at MUSC Children’s Health, said that marketing was never actually a career that she saw herself doing. Her background happens to be in speech pathology. “I worked for many years as a speech pathologist in St. Louis and Atlanta,” she said. “But, I […]
Running Wild for Wishes: Where There’s a Wish, There’s a Way
When 5-year-old Amelia was diagnosed with retinoblastoma, a rare form of cancer that rapidly develops from the immature cells of a retina, life became a series of waiting rooms, cold doctors’ offices and scary medical procedures — not the way an active kindergartner wants to spend her days. She longed to play with her friends, […]
Health Care Marketing: The Broader Picture with Vivian Walton
As executive director of marketing for Palmetto Primary Care Physicians (PPCP), Vivian Walton sees her job as being two-fold. “We market to patients, as well as maintain good relationships with outside doctors,” she said. “I like the engaging aspect of having to work in both arenas.” Walton said that since PPCP is independent, they are […]