After serving as a licensed South Carolina long-term care administrator for many years in the Lowcountry, Cindy Williams decided to create the support that families needed when faced with facility and in-home care challenges.
“Most families have no idea what to do or where to begin,” she empathized. “The options are daunting and expensive.”
With that in mind, she created Simply Seniors, a company that assists aging individuals and their families through the vast world of senior services. Using extensive experience and personal touch, Williams and her team help families find what is best for their parent or relative – “because,” as Williams put it, “everyone is unique and different with their needs.”
Not only does Williams have professional experience – she is a Nationally Certified Dementia Practitioner – personally, she seems to be the ideal person to help someone through these transitions. She has helped many of her own family members through Alzheimer’s and dementia since 1996.
“I have always had a passion for the senior and elderly population,” she said.
Through her professional experience, however, she has seen many families making mistakes.
“They don’t know what the best facility would be for their loved one, and in many cases, they need to make decisions quickly, with little time to research options.”
Simply Seniors meets with families and seniors to assess what their care needs are, what will fit their individual budget and what makes the most sense long-term. Williams will then create a care plan, explain the options and guide the family through the transition. Once placement is made, she and her team follow up with that client and help their family with any issues.
“We are dedicated to our clients, and we have the time to give them and their families personal attention,” she explained.
Williams said the feedback she and her team receive is how relieved families are to have Simply Seniors help them accomplish what was best for their loved one.
“We do encourage families to seek proper care management any time they see care needs arise. Having a plan in place can vastly improve quality of life and reduce cost,” she said.
She admitted that starting Simply Seniors was a “leap of faith.”
“I knew I had a gift, knowing how to help seniors and their families with improving quality of life. I saw a need, and I prayed that God would direct me,” she said.
By Theresa Stratford